One of the most common questions marketing leaders get asked is, “How much should I be spending on marketing?” Informed by hundreds of marketing executives, the Sagefrog report found that the magic number for 2019 is 10% or more of a yearly budget. Up 5% from 2018’s report, the number of businesses allotting 10% or more of their

52% of marketers say their company’s ability to measure and analyze marketing impact is either sub-par or non-existent.Create graphs and charts to illustrate data and statistics. Customize your images for added relevance and branding. Experiment with short and highly educational videos. Most importantly, make sure you’re following the

B2B content, in particular, needs to offer as much value as possible for the least amount of effort. Don’t bore your clients with endless articles about well-known topics.You will study the three types of customer requirements and the five gaps in the Gap Model of service quality. You will also study the five dimensions of functional service

One of the most common questions marketing leaders get asked is, “How much should I be spending on marketing?” Informed by hundreds of marketing executives, the Sagefrog report found that the magic number for 2019 is 10% or more of a yearly budget. Up 5% from 2018’s report, the number of businesses allotting 10% or more of their

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